With the post-90s and post-00s emerging as the main consumer group, their growing love for ACG culture, the expanding influence of well-known IPs, and the promotion of social media have fueled the development of the "Guzi (meaning ‘goods’) economy”. However, experts caution consumers to remain rational.

By Wang Yu, Fu Rui, Cui Wenhan, Li Ziyuan(intern)/ China Youth Daily