A fresh twist on Xinjiang’s staple bread is drawing crowds: coffee served in an edible “naan bowl.” The flagship stand now sells up to 400 cups a day, fueling late-night lines along the 800-m pedestrian street. Tourists flock for other mash-ups too—naan ice cream, naan yogurt—showing how micro-innovation keeps a 2,000-year-old food culture alive. Grand Bazaar has welcomed 12.7 million visitors so far in 2025 and expects to top 30 million this year. 

　　By Fu Rui, Zhang Danni (intern), Jia Jiye / China Youth Daily