The admission ticket economy is booming as 2025 middle/high school graduates fuel graduation travel, with scenic spots offering discounts to boost summer. Scenic areas aim to build long term brand loyalty among young visitors, which reflects the market's shift: accelerating transition from ticket economy to experience economy, rising youth driven personalized demand, and the sinking market's growth potential.

By Fu Rui, Mao Ruoxi(intern) and Xia Jin/China Youth Daily