The 2025 Shanghai Bay Jinshan City Beach Music & Beer Festival officially kicked off on Friday. [Provided to chinadaily.com.cn]

The 2025 Shanghai Bay Jinshan City Beach Music & Beer Festival officially kicked off on Friday and will run for six days over the coming weekend. The event gathers renowned beer brands, integrating food, performances, and special collaborations with Legoland Shanghai Resort.

Covering an area of over 10,000 square meters in the Jinshan district beach area, the venue is divided into five functional zones: the stage area, beer exhibition zone, market zone, amusement zone, and seating area. The 100-square-meter beer exhibition zone showcases craft beers and low-alcohol cocktail mixes.

Yu Xiaojin, deputy general manager of Shanghai Gold Coast Culture & Tourism, stated that enhanced investment promotion led to brands like Oishi, Jiaduobao, and NIO setting up booths this year. In addition, alongside fixed meal sets, 15 new food and snack stalls have been added.

"We hope that with these varied elements, the beer festival will become more than just a place for drinking, it will evolve into a comprehensive platform integrating leisure, entertainment and delicacies," Yu added.

Cai Yijun, secretary-general of the Jinshan District Tourism Association, pointed out that a special three-day Legoland Shanghai Resort parent-child tour package has been designed for families.

The scenic area is open from 8:30 am to 9:30 pm, while the beer festival zone operates from 5:30 pm to 9:15 pm, allowing visitors to enjoy beach activities during the day as well as immerse themselves in the evening carnival.