From basketball (42.5%) and football (39.4%) to tennis and even esports, young audiences are loving the real-action vibe. Why go? Over half say it’s all about the electric atmosphere—something screens just can’t match. Others combine travel with catching a game or cheering for their favorite athletes.  

Fans like Li Huichao and Xu Yuan shared that watching live feels more exciting and helps them connect with fellow supporters. So next time there’s a match in town, you know where the cool crowd will be! 

By Wang Ziyuan, Zhan Yue(intern), Dai Yao and Wang Zhiwei/ China Youth Daily