During the National Day and Mid-Autumn Festival period, the 2025 China Auto Off-Road Championship Hangjinqi Station and the Kubuqi Desert Rally kicked off in thrilling fashion. The once-silent sea of sand has now become a coveted arena for off-road enthusiasts nationwide and an emerging tourist destination. The provision of high-quality cultural and tourism experiences has effectively extended visitors' stay and boosted regional comprehensive consumption levels. Today, Kubuqi stands as a vivid example of the integrated development of sports tourism and local economy.

By Wang Ziyuan, Fan Xizhuo(intern)and Liu Yuejia China Youth Daily